Middle Class Dad Money is a blog with articles on personal finance.

It was founded by Jeff Campbell in 2020 as an offshoot of his original Middle Class Dad blog which covered a wider variety of topics, and currently helps over 60,000 people every month. In addition, Middle Class Dad Money has been featured as a contributor in Lifehack and Bublup, and been used as a resource everywhere from the Washington Post, to Reader’s Digest, and many other places.


Middle Class Dad Money started simply as an idea in early 2020.

Having launched Middle Class Dad in August of 2016, which covered topics ranging from personal finance, to parenting, to relationships, family travel, DIY tips and more, founder Jeff Campbell realized the broadness of the topics might be holding the website back.

So in 2020, 2 offshoots were created, and the relevant articles were moved to these new websites.

Middle Class Dad Money was one, and all the travel and adventure blogs were moved to https://fundadadventures.com/


Demographically speaking, most readers of Middle Class Dad Money are based in the United States (76%), with a small portion coming from:

  • Canada (5.55%)
  • The UK (5.37%)

And then a small blend of readers from India, Australia, and South Africa. The vast majority of readers are between the ages of 25-44 and almost 80% are women.

They are family-focused, and into food, home and garden, home repair, travel and more.


Since starting the original Middle Class Dad, I have since launched several other sites, and there are probably more to come. Here are some of those.

Kitchen Appliance HQ With my 20+ years of Whole Foods Market experience behind me, I launched this site in January 2019 with a focus on food and cooking tips, small kitchen appliance tips, as well as foodie topics. It is not, however, a recipe site. Instead, it’s designed to address common problems and challenges in the kitchen and inspire a passion for cooking.
Hot Tub Owner HQ I’ve owned 4 hot tubs over the past 12 years and am a definite hot tub lover. I decided to start this site to help address all the questions I had in the early years of owning a hot tub (and some I still have). I started this site in July 2019. So if you’ve ever wondered what the best hot tub chemicals for sensitive skin are, or how to fix a waterlogged hot tub cover, my site is for you!
The Grocery Store Guy Again putting my 20+ years of experience to work, I started this site in August 2019 after I spent a few days consulting with an old friend of mine who is still in the grocery business (in San Diego). I realized that I actually had a wealth of knowledge that could be helpful for anyone starting, running, owning, or even just working in a grocery store. I cover everything from merchandising to HR, just like I did when I store wore the apron.