Middle Class Dad Money is a blog with articles on personal finance.
It was founded by Jeff Campbell in 2020 as an offshoot of his original Middle Class Dad blog which covered a wider variety of topics, and currently helps over 60,000 people every month. In addition, Middle Class Dad Money has been featured as a contributor in Lifehack and Bublup, and been used as a resource everywhere from the Washington Post, to Reader’s Digest, and many other places.
THE MIDDLE CLASS DAD MONEY STORY
Middle Class Dad Money started simply as an idea in early 2020.
Having launched Middle Class Dad in August of 2016, which covered topics ranging from personal finance, to parenting, to relationships, family travel, DIY tips and more, founder Jeff Campbell realized the broadness of the topics might be holding the website back.
So in 2020, 2 offshoots were created, and the relevant articles were moved to these new websites.
Middle Class Dad Money was one, and all the travel and adventure blogs were moved to https://fundadadventures.com/
WHO FOLLOWS MIDDLE CLASS DAD MONEY?
Demographically speaking, most readers of Middle Class Dad Money are based in the United States (76%), with a small portion coming from:
- Canada (5.55%)
- The UK (5.37%)
And then a small blend of readers from India, Australia, and South Africa. The vast majority of readers are between the ages of 25-44 and almost 80% are women.
They are family-focused, and into food, home and garden, home repair, travel and more.
MY OTHER WEBSITES
Since starting the original Middle Class Dad, I have since launched several other sites, and there are probably more to come. Here are some of those.